Anonymous asked: Hi Linley! Thanks for keeping your blog updated! As someone looking to enter pr, I was wondering if you could speak about your internship experiences that led you to where you are today. Which experience did you find the most invaluable? Where did you learn the most?
Thank you for following and asking!! I am always so flattered when people ask me about internships—believe me, I have been in your position. I’ve answered similar questions in the past here and here, so I’ll try not to be repetitive!
So I majored in general media and communications. My school didn’t have specific tracks or fields within communications (like PR or advertising or marketing, etc.) so it was very theoretical and we were meant to supplement that with internships. I mainly have experience in fashion PR (which I hope you’re interested!), but I did intern at a super small boutique arts PR agency (like they represented music festivals, musicians, theaters, artists, etc.). In total, I had nine different internships (two were actually at the same company, but in different departments) and five of those were in fashion. And then of those nine internships, only four were in PR, three of which were fashion PR.
I never knew I wanted to do PR, nor have I taken an introductory PR class. It was purely through trial and error in my internships that I was able to narrow down what fields I didn’t like until I found the one I did. Prior to my PR internships, I had interned in advertising, marketing, production and sales. In addition to the boutique agency, I interned at a medium sized agency (but with really good clients), and then in house at two different designers (in that order as well). I really loved my last three internships, and each one was totally different, so I don’t know if I learned more at one than another. I personally enjoy fast paced environments and being able to work on different projects, so the large agency was probably my favorite. Besides the three clients I assisted on, I was able to work at the CFDA Awards, which was basically me (internally) fan girling when I saw designers like Jason Wu and Joseph Altuzarra on the red carpet.
I also mention this in another answer, but I maintained a good relationship with that agency, and now I work there! Obviously internships matter, but it’s your attitude and work ethic at these internships that really matter and make you memorable. Even if it’s menial tasks like making copies and getting coffee (which sucks, but I have been on countless coffee and snack runs), you have to do it all with a smile.
I hope this wasn’t too confusing and helps a little! Good luck on your internship search!